Every diamond tells a story, but its shape defines its character. Whether you are searching for the unmatched sparkle of a classic Round Brilliant or the vintage allure of a Cushion cut, our collection features the world’s most coveted diamond shapes. Each stone is hand-selected for exceptional clarity, color, and cut to ensure your jewelry captures the light—and the moment—perfectly.
Explore Our Collection
Round Brilliant Diamonds
The Classic Choice The Round Brilliant is the most popular diamond shape in the world, accounting for over 70% of all diamonds sold. Engineered with 58 facets, it is cut specifically to maximize white light reflection (brilliance) and rainbow colors (fire).
- Best For: Those who want maximum sparkle and a timeless look.
- Style Tip: Looks stunning in every setting, from solitaires to halos.
Princess Cut Diamonds
Modern & Edgy Known for its square shape and sharp, uncut corners, the Princess cut offers a contemporary alternative to the round diamond. It retains a high degree of brilliance but with a distinct, geometric silhouette.
- Best For: The modern trendsetter who loves clean lines.
- Style Tip: Protect the corners with a V-prong setting for durability.
Oval Diamonds
Elegant & Elongating The Oval diamond combines the sparkle of a round brilliant with an elongated shape. This unique cut creates an optical illusion that makes the stone appear larger than its carat weight and flatters the wearer by making the finger look longer and more slender.
- Best For: Maximizing carat size and finger coverage.
- Style Tip: A thin pave band accentuates the oval’s graceful curves.
Cushion Cut Diamonds
Vintage Romance Often referred to as the “Pillow Cut,” the Cushion diamond features rounded corners and larger facets. This cut prizes “fire” (colored light flashes) over simple brilliance, giving it a soft, romantic glow reminiscent of the 19th-century candlelit era.
- Best For: Lovers of vintage, antique, or Art Deco styles.
- Style Tip: Pairs beautifully with rose gold or halo settings.
Emerald Cut Diamonds
Sophisticated Clarity The Emerald cut is a “step cut” distinct for its long, parallel facets and large open table (top surface). Rather than a sparkly disco-ball effect, it produces a “hall of mirrors” effect that highlights the diamond’s clarity and pure icy color.
- Best For: Those who appreciate understated elegance and high clarity grades.
- Style Tip: Requires a higher clarity grade (VS1 or higher) as inclusions are more visible.
Pear Shaped Diamonds
The Teardrop A unique hybrid of the Round and Marquise cuts, the Pear diamond features one rounded end and one pointed end. This “teardrop” shape is highly versatile and can be worn with the point facing up or down for different looks.
- Best For: A unique, sentimental statement piece.
- Style Tip: Ensure the pointed tip is protected by a prong to prevent chipping.

diamonds Frequently Asked Questions (FAQs)
Which diamond shape sparkles the most?
The Round Brilliant cut sparkles the most. Its 58 facets are mathematically engineered to reflect the maximum amount of light back to the observer.
Which diamond shape looks the biggest?
Elongated shapes like the Oval, Pear, and Emerald cuts typically look larger than round diamonds of the same carat weight because they have a larger top surface area.
Are “fancy shaped” diamonds cheaper than round diamonds?
Generally, yes. Fancy shapes (like Princess, Cushion, and Oval) often cost 20-30% less than Round Brilliant diamonds of the same carat and quality. This is because cutting a round diamond results in more raw diamond waste during the cutting process.
What is the “Bow-Tie” effect?
The “Bow-Tie” is a dark shadow that looks like a man’s bow tie across the center of elongated diamonds like Ovals and Pears. A subtle bow tie is normal, but you should avoid stones where the shadow is too large or dark, as it dulls the shine.
Which diamond shape is best for hiding inclusions?
Round and Princess cuts are excellent at hiding imperfections due to their intense sparkle. In contrast, Emerald cuts have large, open windows that make inclusions very visible, so a higher clarity grade is recommended for them.


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